Ever since going to the place called university, one either realise how much more the world makes sense, or how much more ridiculous the world actually is. Having studied Economics, it should have been the former for me.
But somehow, dedicating 3 years of my life studying the intellects and the academics, I realised some ridiculous things about the world. Nothing bad, just ridiculous in the way a red-nosed clown is to a child. And they started trying to measure happiness.
The British government is doing that, hiring 44 experts to do this. Not being cynical, I do wonder how much expenditure these 44 lads are incurring just to do this report. Since these are top captains of industry, doubt they would travel in environmentally-friendly buses and ships as opposed to fuel-guzzling sedans and jets. I really do wonder if this would make the British happier.
But I do wonder if that’s top of the agenda: to actually make people happier. What if the results of this report says: 85.97% of the British public would be happier (whatever that may measure on whichever scale) if the Cameron government be voted out? I do wonder what the government would do with that.
Perhaps if the Cameron government were truly sincere about this, and if I were their PR consultant, I’ll probably get a independent think-tank to front this survey and fund it from the back. Putting their face on this campaign makes the public cynical in using this as either a PR stint or a distraction. Either way, it may backfire on them, unless they really think the British public naive.
Or they are really sincere about this, but PR-dumb. Oh well, I just hope this yields real good for the British public. I’m sure with VAT tax now at 20%, economy not doing too well, Olympics looming, Blackfriars tube station still closed since before the Chinese started building their own Olympics stadium, the money spent on finding out how to measure happiness, could be better spent in making people les unhappy as they currently are.
Article on the BBC: http://www.bbc.co.uk/news/uk-politics-12300104